Bringing Australia's flower farmers into the light.

Florist, podcaster and connector from Healesville in the Yarra Valley — telling the stories of the people who grow our flowers, and now putting their blooms straight into florists' hands through The Flower Hub.

It started with a microphone. It grew into a movement — and a market.

For years, Rebecca Noble has been quietly stitching together Australia's local flower community, closing the gap between the people who grow flowers and the people who arrange them. What began as a search for good stories has become a way of buying flowers that starts on a farm just down the road.

From the florist's bench to the microphone

Rebecca's world has always been flowers. Working as a florist in the Yarra Valley, she kept noticing the same thing: the freelance florists around her had little idea how many flower farmers were growing beautiful product right on their doorstep. There was a gap between the growers and the arrangers — and she set out to close it.

That impulse became Dish the Dirt, launched in March 2020 with a simple, warm premise: go in search of Australian flower farmers and let them share their knowledge, their passion, their triumphs and their hard-won lessons — and have a bit of fun along the way.

Dish the Dirt

What began as a passion project has become an institution in the Australian cut-flower world. Across multiple seasons and more than ninety episodes, Rebecca has profiled a different grower or florist each time — from backyard micro-farmers working a few hundred square metres to large commercial growers and seasoned nursery hands.

The audience is predominantly Australian, with a devoted following across the Tasman in New Zealand, and each episode reaches thousands of listeners. Along the way the show has captured a defining shift of the era: the wave of people — especially women — moving into flower farming in mid-life, many of them sparked by the COVID years.

Her guests are as varied as the flowers themselves: dahlia obsessives, native-seed savers, rose and iris specialists, sustainable florists and grower collectives. The thread running through all of it is connection — between farmers and florists, growers and the public, and the people who love flowers and the land those flowers come from.

Stats: 90+ episodes and counting · Since 2020, on the air every season · AU & NZ, thousands of listeners an episode

The Flower Hub

The blooms you won't find at market — grown just down the road.

Dish the Dirt gave growers a voice. The Flower Hub gives them a market. Based in the Yarra Valley, it's a wholesale sourcing service that connects boutique growers across the Yarra Valley, the Dandenongs, Gippsland and now New South Wales with the florists who've been after something more seasonal, more local and more unusual than the mainstream markets can offer.

How it works:

i. Order from the weekly list — Each week florists pre-order from a fresh availability list of what the farms have coming.

ii. Sourced to order — Rebecca sources exactly what's been ordered, straight from the growers — nothing bought on spec.

iii. Collect or delivered — Your flowers arrive at the Healesville hub ready to collect, or come delivered to your door.

It's the flowers the big markets can't give you — picked for you, not left over from someone else. Depending on the season and what the growers are proud of that week, that might be: heritage daffodils, NSW wildflowers, waratahs, leucadendrons, blushing bride, larkspur, magnolia and snowball.

Opening for spring 2026.

Growers Avenue

Rebecca's influence reaches well beyond the microphone. She's the founder of Growers Avenue, a much-loved feature of the Melbourne International Flower & Garden Show, staged in the grand hall beneath the dome of the Royal Exhibition Building. The installation brings local florists and micro growers together to bring the farm to the city — a rare chance for the public to meet the people who grow their flowers, face to face.

After a strong debut, the 2026 edition (25–29 March) grew into the largest installation of its kind ever held under the dome: a central stand of roughly 30 by 16 metres. Rebecca records live episodes of Dish the Dirt on site, turning the show into both a public celebration and a gathering point for the wider grower community.

Know where your flowers come from

At the heart of it all is a simple belief: that understanding how hard it is to grow a flower changes how we value it. Buy local. Grow seasonally. Know where your flowers come from.

By giving growers a platform to tell their own stories — and now a channel to sell their blooms — Rebecca has helped shift the conversation in Australian floristry toward provenance, community and connection. A florist, a podcaster, an event founder and, above all, a connector — still planting seeds for what comes next.

The Flower Hub — Wholesale sourcing, Healesville. Stockist enquiries & weekly availability: dishthedirtpodcast@gmail.com

Dish the Dirt — The podcast about the people who grow our flowers.

Follow along — Instagram @_dishthedirt_ · @f_lowerhub